A new chapter
for Sport BC
01Our understanding of the opportunity
Sport BC is the voice and connector for amateur sport across British Columbia — advocating for the sector, supporting member organizations, and championing the athletes, coaches, and volunteers who make sport happen.
The opportunity in front of us is more than a website redesign. It is the chance to build a stronger communications ecosystem — one that strengthens Sport BC's position, improves how it connects with members and partners, and amplifies the story of amateur sport across the province.
Before determining what Sport BC's website should look like, we need to understand what Sport BC needs its communications to accomplish.
Clarity/Connection/Capacity
02Why the Sport Bureau
Our experience in sport
The Sport Bureau was created specifically because of our experience working inside the amateur sport system. We didn't pivot to sport — we were built from it.
Sport BC doesn't need a digital agency to learn amateur sport. It needs a partner that already understands the system and can bring the right communications, marketing, and digital expertise to it.
Built by sport. Built for sport.
Experience inside provincial and national sport organizations, brought to Sport BC's communications.
03Built from inside the sport system
Project Lead
15+ years in communications, marketing and digital strategy, with extensive leadership experience in provincial and national sport organizations.
Strategic Advisor
CEO of BC Alpine, bringing senior executive experience in sport governance, organizational strategy and operations.
Combined sport experience
04The specialist team
The Sport Bureau builds the team around the work required, rather than forcing every project through a traditional agency structure.
Brand & Graphic Design
Brand designer with a portfolio spanning sport, lifestyle, and cultural organizations.
Communications / Content / Social
Communications specialist focused on content strategy and social media for mission-driven organizations.
Communications Systems
Builds scalable communications workflows and content systems for sport and non-profit teams.
Web Development
Full-stack developer specializing in accessible, high-performance web experiences.
Video Production & Editing
Video producer and editor crafting story-driven content for sport campaigns and brand films.
05Our approach
Our experience within the sport system means we understand its audiences, challenges and operating realities.
Communications objectives, audience needs and content priorities guide the website, not the other way around.
We develop practical tools, systems and processes that Sport BC can confidently manage long after launch.
06The strategic roadmap — Phases 1–5
OUTPUT —A clear strategic communications framework that guides everything that follows.
OUTPUT —Not simply recommendations — an actionable system Sport BC staff can use.
OUTPUT —The website is designed around Sport BC's audiences and communications objectives — not aesthetics first.
OUTPUT —Strategy, design, development, and content working as one connected system.
OUTPUT —Sport BC's team is better equipped to manage its communications after the project than before it.
07How we'll work with Sport BC
An experienced team that takes ownership of project delivery while making efficient use of Sport BC's time.
Gordie oversees the project, coordinating specialists, timelines and deliverables.
Our team handles research, planning, content and production, minimizing demands on Sport BC staff.
Focused check-ins, consolidated feedback and defined approvals keep the project moving.
Training, templates and documented processes equip staff to manage the completed system independently.
Clarity / Connection / Capacity
Helping Sport BC tell the story, show the impact and connect with members, partners and athletes across the province.
08Relevant experience — proof
Integrated communications, digital strategy and ongoing support.
Creative storytelling, video production and participation campaigns.
Long-term communications strategy and member engagement.
Website redevelopment and digital communications.
Website management, content development, newsletters and stakeholder communications.
Communications support and digital presence.
09In their words
The Sport Bureau provides an embedded marketing and comms function that would be impossible for us to build internally.
Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.
They transformed the way BC Alpine communicates with members, partners and stakeholders.
10Project roadmap & timeline
Priorities and project scope confirmed
Strategic direction approved
Site architecture and design approved
Working site ready for review
Website launched and staff equipped
11Phased approach
Agreed priorities, audience needs and measures of success.
A practical strategy, content calendar and tools for consistent delivery.
Clear navigation, content priorities and an accessible user experience.
A refreshed website with migrated, refined content and integrated communications tools.
A tested website, practical training and documentation so staff can manage it confidently.
12FAQ
A phased plan connects strategy, website development and content, with clear approvals, testing and training before launch.
Gordie leads delivery, supported by our team, biweekly check-ins and a shared production planner tracking progress, budget, timing and risks.
We prioritize by impact, deadlines and dependencies, making scope or timing tradeoffs clear before proceeding.
We bring prepared recommendations, consolidate feedback and batch approvals, then provide training and documentation so staff can manage the site and tools independently.
13Trusted across the sector
14Closing